The Future Of Innovative Retail Is Now

The ladies in the room will be networking and discussing women’s leadership in eCommerce, as well as any topics you’d like to bring up in this closed-door session.

Hosted by: Krista Collinson , VP Logistics, eCommerce and Business Development , Toys R Us Canada and Renee Racine-Kinnear, Principal Experience Designer, OPEN Experience Design

Limited availability- RSVP to Sara.Weissman@wbresearch.com

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Do you have a junior eCommerce/Digital/Marketing colleague that is just 2 years out of University? Send them to eTail Canada for the day (gratis!) so they can get exposed to all the latest online trends that boost your business. Nominations to be sent to Megan.Kessler@wbresearch.com

Knix Wear is the leader in active intimate apparel; having launched in 2014 the brand has experienced rapid growth and holds the title for the most funded fashion kickstarter project of all time with over $2M in sales for their 8-in-1 Evolution Bra. A lesson and inspirational story for any brand small or enterprise-wide, hear first hand what it is like to run a leading vertically integrated eCommerce company:
• Funding a start up to be a disruptor: a checklist from wins to pitfalls
• Finding the right partners (manufacturing, importing and logistics)
• Scaling business internationally

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Join roundtables on talent management, and have an open conversation to help solve your challenges 1:1!

1. Building The Dream Team To Transform Your Business
Melissa Mewdell, Sr. Search Engine Optimization Strategist, 1-800-GOT-JUNK?

2. Keeping Millenials At Your Company—What They Really Want And Perks To Implement Now
Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

3. Addressing Your Staffing Challenges In A Digitally Optimized Environment
Jacqueline Beatty, Director, Talent Acquisition, Hudson Bay Company

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While traditional brick and mortar are looking to thrive online, successful pureplays are exploring how to extend their brand. The executives on this panel discuss how building a brand extension is leading to reward, and what creative interactions they are able to yield:
• Why pureplays are moving offline, and what lessons can be learned from their brand extensions
• Looking at new types of small, pop-up like store environments that inhabit creative connections to inspire the customer to buy
• Building interactions versus transactions—what the real payoff can be for any type of retailer

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Join roundtables on talent management, and have an open conversations to help solve your challenges 1:1!

1. Building The Dream Team To Transform Your Business
Melissa Mewdell, Sr. Search Engine Optimization Strategist, 1-800-GOT-JUNK?

2. Keeping Millenials At Your Company—What They Really Want And Perks To Implement Now
Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

3. Addressing Your Staffing Challenges In A Digitally Optimized Environment
Jacqueline Beatty, Director, Talent Acquisition, Hudson Bay Company

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Grand & Toy recently enhanced our e-commerce site, grandandtoy.com, using responsive design. With e-commerce as our primary customer engagement touch point, Grand & Toy relies on this platform to drive not only commerce but also engagement and fulfillment across multiple and diverse business segments. During this session, Brad will speak to the key benefits which drove Grand & toy’s decisions to re-launch with responsive design.
• Looking at how responsive allowed Grand & Toy to deliver a best-in-class B2C experience that also fulfills the B2B expectations
• Building an experience that enables us to benefit from better recognition not only from google, but also to formal business engagements (i.e. RFP)
• Aligning the roles of design and development in resourcing what is a significant undertaking
• Taking advantage of a redesign to reduce pages in the conversion path for ordering, account sign-up and administration

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Join roundtables on talent management, and have an open conversations to help solve your challenges 1:1!

1. Building The Dream Team To Transform Your Business
Melissa Mewdell, Sr. Search Engine Optimization Strategist, 1-800-GOT-JUNK?

2. Keeping Millenials At Your Company—What They Really Want And Perks To Implement Now
Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

3. Addressing Your Staffing Challenges In A Digitally Optimized Environment
Jacqueline Beatty, Director, Talent Acquisition, Hudson Bay Company

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In October 2016, Tempur-Pedic completed a replatform and full redesign of its consumer website, aiming to provide both the product education and online shopping experience customers seek in the digital marketplace. Given that most mattress purchases are “highly considered” with long purchase journey and a touch and feel need before buying element, the majority of mattress sales are derived from our vast network of retail partners. Tempurpedic, unlike many other competitive mattress offerings available at retailers, is a MAP (minimum advertised price) pricing model with strict promotional guidelines that must be followed by both our retail partners and our direct channel which is comprised of our website, call center and flagship store locations. This uniformity creates challenges as we look to differentiate and grow our owned channels to remain competitive with an ever-changing consumer shopping dynamic, as well as support and continue to grow our more traditional channel.

During this case study, we’ll talk about:

• Why direct sales may be critical to your company’s longer term success
• The internal challenges of balancing the consumer’s desire for online shopping vs. the educational and “referral” nature of supporting retail partners
• Strategies to increase direct sales while continuing to support the needs of retail partners

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Join fellow small but mighty businesses, and have an open conversation to help solve your challenges 1:1!

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Function first. Form second. Or is it vice versa? The executives on this panel zero in on how they are looking through the customer perspective to ensure the experience meets their expectations. They present tactics in today’s test and learn environment by:
• Structuring your tests and determining what resources will be needed to execute them
• Thinking about internal communication around your test results
• Considering ROI from a UX perspective
• Figuring out the best KPIs to measure the results of your tests

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Join fellow small but mighty businesses, and have an open conversation to help solve your challenges 1:1!

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