eTail Canada 2017 (past event)
16 - 18 May, 2017
Hyatt Regency Toronto, ON
1-888-482-6012
Kristy Wieber
Co-Founder and President
Rent Frock Repeat
Check out the incredible speaker line-up to see who will be joining Kristy.
Download The Latest AgendaThe Future Of Innovative Retail Is Now
Saturday, May 5th, 2018
09:10 Customer-Generated Innovation: How Really Listening To Our Customers Made Us Go Offline
When Kristy Wieber & Lisa Delorme started Rent frock Repeat in Delorme’s basement, the plan was to be strictly online only. But, when they started really paying attention to what their customers were saying, everything shifted. From starting off in a basement to opening a showroom to a total brand evolution, RfR shifted gears and altered the course of their success. During this session, Kristy will share with you:
• The customer question that triggered the biggest shift in their business plan
• How moving offline brought deeper customer insight and sparked innovation
• Their long-term plan to successfully blend offline and online
• The customer question that triggered the biggest shift in their business plan
• How moving offline brought deeper customer insight and sparked innovation
• Their long-term plan to successfully blend offline and online