Indar Chanicka

Director, eCommerce, Canada
The Body Shop (A L'Oréal Group Company)

Check out the incredible speaker line-up to see who will be joining Indar.

Download The Latest Agenda

The Future Of Innovative Retail Is Now

Saturday, May 5th, 2018

13:30 PANEL DISCUSSION: Focusing On Usability Testing To Enhance Your Site Experience

Function first. Form second. Or is it vice versa? The executives on this panel zero in on how they are looking through the customer perspective to ensure the experience meets their expectations. They present tactics in today’s test and learn environment by:
• Structuring your tests and determining what resources will be needed to execute them
• Thinking about internal communication around your test results
• Considering ROI from a UX perspective
• Figuring out the best KPIs to measure the results of your tests