Borderless Commerce And Beyond

Welcome to Day 1 of eTail Canada!

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Melanie oversees the operations and business activities for the company’s Toys”R”Us® and Babies”R”Us® stores and e-commerce channel in Canada She is responsible for the continued growth, profitability and success.

Melanie’s past executive merchandising and operational roles are helping exceed omnisales goals for the company—find out what seamless efficiencies she recommends across channels.

Get tips from Melanie as to how identify emerging omni trends and collaboratively build business goals for marketshare growth

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Retail has changed (and it isn’t going back). With the explosion of choice and information, it’s no longer sufficient to benchmark the best in industry and innovate to where they are now. Take a deep dive into the reality of platforms and how & why you need to get in now. Presented by Joseph Thompson, former GM of Retail at Amazon and currently building the new platform for home improvement as Vice President of Marketing & Growth at BuildDirect.

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This keynote panel delves into all things omni-channel. Learn how to transform your culture to execute successful omni-channel initiatives, what works, what doesn’t, and what’s coming down the pipeline for leading omni-channel retailers:
• Looking at omni-channel reporting structures for cultural transformation
• Keeping up with and mapping technical changes for the very short term, short term, and long term
• Realistic goals and sales milestones: growing the business and ensuring scalability for success
• Developing an overall data-centric picture of your customer as the foundation for your business strategies

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• Where eCommerce is booking: which developing countries your business needs to focus on now
• Conducting accurate research and developing KPIs for your global eComm initiatives
• Marking your global footprint: adjusting the digital experience based on region
o What is valued in the different cultures and highlighting that online
o Accurate translations online
o Providing a localized payment method

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Grab a mimosa and relax with your new eTail friends in the Solutions Zone!

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme for you to learn from. A highlight of eTail Canada, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 themes during this session. Priority seating for retailers.

1. Profitably Delivering On Rising Consumer Expectations

John Auld, Sales Director, Radial

Jessica Gale, Director, eCommerce Operations & Development, Holt Renfrew

2. Personalizing Every Customer’s Path To Purchase: 5 Ways To Adjust To Consumer Preferences In Real Time

Joanne Helm, Sr. Manager, Customer Development, iQmetrix

To keep up with changing shopper preferences, and a growing number of channels, retailers must constantly pivot their approach. It’s no wonder 68% of retailers are focused on improving the customer experience by identifying customers, utilizing customer-facing technology and empowering associates with information in real time.

3. Canadian Consumers And UGC: Study Shows How UGC Influences And Engages Canadian Shoppers

Jim Davidson, Director of Research, TurnTo Networks

4. Creating A Better Post Purchase Customer Experience: Why And How It Matters To Your Business

Patrick Bartlett, Business Development, Lateshipment.com

5. The Harsh New Reality of Omni-Channel: Why So Many Fail to Understand and Implement It
Allan Zander, CEO, omNovos Omni-Channel Customer Engagement Solutions

In a world where information is available anytime, anywhere, it is no surprise that the concept of omni-channel and its implementation is a key priority for retailers across the globe. However, like so many new technologies, the definition and understanding of what omni-channel customer engagement truly is continues to elude many brands. In this session Allan will provide attendees with a comprehensive overview of omni-channel. As well as insight on how to properly assess business impact, benefits, requirements, and the importance of proper and well-staged professional implementation.

6. Creating Customer Loyalty With Effective Post-Purchase Messaging

Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software

The post-purchase customer experience can often determine whether a customer feels valued and becomes a loyal, repeat customer, or a one-time shopper. As consumer behavior changes, carefully crafting a post-purchase marketing program that reinforces your brand value and meets your customers’ expectations is critical in creating loyalty.

7. What’s Your Tab? Understanding & Improving Gmail Placement
Louis Bucciarelli, Chief Revenue Officer, Return Path


8. How Canadian Retailers Are Leveraging The Power Of Local

Mario Lemieux, President, DAC Group / Canada

Phillipe Normand, VP Marketing, La Maison Simons

In today’s market, where you are matters as much as who you are. Join DAC Group / Canada President Mario Lemieux and Phillipe Normand, VP Marketing at La Maison Simons to discuss how successful retailers are localizing their marketing efforts – from local presence management, to custom content and tailored in-store experiences, to drive results.

9. Slice, Dice, And Build: The New Foundation Of Digital Marketing Programs

Shane Black, Senior Account Executive, SourceKnowledge

Do you truly know your customer? This Roundtable analyzes your data needs and challenges, and innovative methods are used for predictive analytics and new prospects. Learn how to turn data into a story for your marketing needs—and unlock data’s potential to create a greater customer interactive experience and lead on path to purchase.

10. Innovative Local Marketing Features Driving Online to Offline Attribution

Lindsay Holesh, Director of Agency Sales North America, SweetIQ

A proliferation of new features have been popping up on search and discovery sites and social media sites that aim to drive attributable consumer actions: features such as being able to order an Uber from a Google Listing or Yelp’s new chat feature that allows customers to chat with a restaurant owner right from Yelp are all serving to build a closed loop digital environment. This roundtable will focus on some of these key features and what you can do as a CMO to begin identifying which features are relevant for your industry and how to track them.

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You’re an eCommerce all-star and a “portrait of success;” come mingle at our kick-off party on Day One with your new friends and get a swanky new headshot taken!