eTail Canada 2017

May 16-May 18, 2017

Hyatt Regency Toronto, ON



eTail Canada 2016 Digital Adoption North America

Digital Adoption North America: A look at the omnichannel development of American and Canadian brands- Key Findings

  • While both American and Canadian brands place priority on mobile targeting and in-store engagement, there is still a pronounced gap between early adopters and those on the end of the curve.
  • A large share of Canadian and American retailers are moving towards removing data silos and adopting single markers to track customer movements in a multichannel environment.
  • Continuing effectiveness of email may be the reason behind the  slower development of other digital channels.
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Reports & Studies

eTail Canada Director's Report

With retail eCommerce sales in Canada expected to reach C$34.04 billion in 2016, Canadian businesses are “leap-frogging” over themselves for the next phase in its evolution. Retail market leaders continue major shifts to build online commerce and transform via digital innovation.

In this year’s Director’s Report, Megan Kessler, Director of eTail Canada, analyzes the forces driving retail success and innovation and discusses how the retail landscape is facing major change in 2016.

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Growing eCommerce in Canada

By tapping into a rapid retail channel shift and the most lucrative online shopper segments, retailers position themselves – and the overall market – for continued e-commerce growth.

Is the price right? Designing an effective shipping pricing strategy

A significant percentage of Canada’s online shoppers reach the checkout only to be deterred by shipping costs. Research shows that 64 per cent of shoppers abandoned their carts in the past due to “shipping costs [being] too high.” Conversely, 70 per cent of shoppers would shop more often with a merchant if they were offered free shipping with a minimum purchase.

The online space represents an enormous opportunity for Canadian merchants. Roughly 8 in 10 Canadians are shopping online, and their online spend is both increasing and benefitting sellers of a wider variety of goods. Opportunity clearly beckons.

eCommerce Returns: From Costly Complication to Competitive Advantage

Shoppers measure every merchant against the standard of best-in-class experiences that they’ve enjoyed, courtesy of some other merchant. Rather than meekly accept a gap between what they want and what a merchant offers, they go elsewhere.

With online shopping steadily increasing, merchants who turn a blind eye to consumer expectations around returns are paying a higher price than they realize. The solution is to reduce the gap between what consumers want and what the merchant offers.

Connecting for Action

How do today’s consumers consciously and unconsciously engage with different forms of advertising media – direct mail, email, display and pre-roll video, specifically?

Do integrated media campaigns that combine direct mail and digital advertising have the same consumer impact as digital-only campaigns? And what effects does the sequencing of direct mail and digital advertising in integrated campaigns bring to bear on engagement? See what Canada Post and Ipsos found in a first-of-its-kind study that used a combination of neurophysiological and survey techniques.