Thomas Amendola

Consumers in many markets can’t get the things they want domestically and this presents a significant opportunity for eCommerce centric retailers. However, these retailers face huge hurdles around international pricing, logistics and fulfillment. Our panelists will explain why there has never been a better time to start thinking about your international eCommerce strategy and share lessons on how they overcame their own global barriers:
• Identifying cultural differences in different regions
• Localizing your eCommerce site with different languages as needed
• Analyzing international expansion challenges:
o Creating a global CRM database
o Disconnect with pricing and properly accounting for duty and International shipping
o Monitoring inventory to ensure seasonality and culture
o Logistics, delivery and fulfillment
o Building multi-location warehousing for fulfillment