eTail Canada 2017 (past event)
16 - 18 May, 2017
Hyatt Regency Toronto, ON
1-888-482-6012
Olivia van Eyk
Global Social Media Marketing
Four Seasons Hotels and Resorts
Check out the incredible speaker line-up to see who will be joining Olivia.
Download The Latest AgendaNavigating Marketing Touchpoints Across Platforms
Thursday, April 5th, 2018
14:25 PANEL DISCUSSION: More Than Socializing: Advertising Amongst Platforms
Social platforms are more than likes—they are the go-to vehicle for targeted advertisements. How are you ensuring you are connecting with the customer and not being scrolled by? How can you make your social initiatives seem authentic and not advertisements? The thought leaders on this panel showcase how to socialize with the customer and get them to buy:
• Pushing relevant ads to customers, and being where the customer is
• Which platforms your customer is most engaged
• Driving channel efficiency with customer behavior
• Accurately counting impressions: ensuring the ad is seen and interacted with
• Building people based measurements versus proxy based
• Using geotags and beacons on social platforms to capture customer behavior
• Pushing relevant ads to customers, and being where the customer is
• Which platforms your customer is most engaged
• Driving channel efficiency with customer behavior
• Accurately counting impressions: ensuring the ad is seen and interacted with
• Building people based measurements versus proxy based
• Using geotags and beacons on social platforms to capture customer behavior