Neil Turner

Director of Marketing
FortNine

Check out the incredible speaker line-up to see who will be joining Neil.

Download The Latest Agenda

Navigating Marketing Touchpoints Across Platforms

Thursday, April 5th, 2018

14:55 YouTube Your Brand: How to Go Viral with Video

In 2015 FortNine’s YouTube channel was dead. It was boring and contrived – just another check on the content marketing checklist. FortNine felt they were sharing their tiny number of subscribers with hundreds of similar channels. Sound familiar?

Fast forward eight months and FortNine’s YouTube channel has over 50,000 subscribers and 4.5 million organic views. Neil and Ryan show you:
• How to create branded video content on a budget
• How to get audiences to watch, share and engage with your channel by designing a content map that works
• How to monetize video content

15:55 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the track presentations; sit with the presentation you may have missed, and network in a relaxed setting. Priority seating for retailers.

1. Shopping Success With Quality Community Support

Di Gallo, Director, Social Media, Indigo Books & Music

2. YouTube Your Brand: How to Go Viral with Video

Neil Turner, Director of Marketing, FortNine

Ryan Kluftinger, Video Host, FortNine

3. Lifecycle Email Marketing: Sending The Right Message To The Right Customer At The Right Time

Lisa S. Li, Digital CRM and Email Marketing Specialist, Lush Fresh Handmade Cosmetics North America

4. Align The Core: How A Day In July Turned Vendors Into Partners

Johnny Russo, AVP, Digital Marketing & eCommerce, Mark’s

5. Creating Customer Loyalty With Effective Post-Purchase Messaging

Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software

6. Wholesaler And Brand Relationship: Growth Opportunity And Sticking Points

Elisa Wong, Director Marketing, Holiday Group

7. eCommerce Merchandising For The Endless Aisle

Adam Powell, Director, eCommerce Merchandising, Hudson’s Bay Company

8. International Shipping: Things You Should Know

Mary Cochrane, Director, Commercial Marketing, Canada Post Corporation

Mike Poirier, Director, International Product Management, Canada Post Corporation