eTail Canada 2017 (past event)
16 - 18 May, 2017
Hyatt Regency Toronto, ON
1-888-482-6012
Martin Aubut
CMO
L''Oréal Canada
Check out the incredible speaker line-up to see who will be joining Martin.
Download The Latest AgendaNavigating Marketing Touchpoints Across Platforms
Thursday, April 5th, 2018
09:50 CMO PANEL DISCUSSION: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand
Customer retention is one of the most important aspects of your digital business. You need to continually keep the customer in the loop of what’s new and hot, but also make that relationship feel personal. The leaders on this panel present tactics as to how to harness data to keep up to date with your buyer:
• How and why today’s connected customers are seeking brand relationships
• Connecting with your customers: assessing data to understand what editorialized content engaged them
• It’s the little things: recognizing loyalty through UGC
• Creating and implementing an effective omni-loyalty program
o Working through potential integration challenges
o Testing and measuring the effectiveness of your program and iterating as needed
• How and why today’s connected customers are seeking brand relationships
• Connecting with your customers: assessing data to understand what editorialized content engaged them
• It’s the little things: recognizing loyalty through UGC
• Creating and implementing an effective omni-loyalty program
o Working through potential integration challenges
o Testing and measuring the effectiveness of your program and iterating as needed