eTail Canada 2017 (past event)
16 - 18 May, 2017
Hyatt Regency Toronto, ON
1-888-482-6012
Lisa S. Li
Manager, Digital CRM
LUSH
Check out the incredible speaker line-up to see who will be joining Lisa.
Download The Latest AgendaNavigating Marketing Touchpoints Across Platforms
Thursday, April 5th, 2018
14:05 Lifecycle Email Marketing: Sending The Right Message To The Right Customer At The Right Time
Being more effective with budget and nixing “blast and batch emails” enhances your relationship with your customers. Knowing what product to “pitch” based upon CRM contributes to the bottom line. Join Lisa as she shares tactics to build lifetime value with your favorite customers:
• Trigger email campaigns at different stages of customer life cycle
• Use segmentation to deliver relevant campaigns
• Split test each and every time
• Trigger email campaigns at different stages of customer life cycle
• Use segmentation to deliver relevant campaigns
• Split test each and every time
15:55 Interactive Roundtable Working Groups
These interactive sessions are your opportunity to ask personal Q & A from the track presentations; sit with the presentation you may have missed, and network in a relaxed setting. Priority seating for retailers.
1. Shopping Success With Quality Community Support
Di Gallo, Director, Social Media, Indigo Books & Music
2. YouTube Your Brand: How to Go Viral with Video
Neil Turner, Director of Marketing, FortNine
Ryan Kluftinger, Video Host, FortNine
3. Lifecycle Email Marketing: Sending The Right Message To The Right Customer At The Right Time
Lisa S. Li, Digital CRM and Email Marketing Specialist, Lush Fresh Handmade Cosmetics North America
4. Align The Core: How A Day In July Turned Vendors Into Partners
Johnny Russo, AVP, Digital Marketing & eCommerce, Mark’s
5. Creating Customer Loyalty With Effective Post-Purchase Messaging
Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software
6. Wholesaler And Brand Relationship: Growth Opportunity And Sticking Points
Elisa Wong, Director Marketing, Holiday Group
7. eCommerce Merchandising For The Endless Aisle
Adam Powell, Director, eCommerce Merchandising, Hudson’s Bay Company
8. International Shipping: Things You Should Know
Mary Cochrane, Director, Commercial Marketing, Canada Post Corporation
Mike Poirier, Director, International Product Management, Canada Post Corporation