Johnny Russo

AVP of Digital Marketing and eCommerce
Mark's

Check out the incredible speaker line-up to see who will be joining Johnny.

Download The Latest Agenda

Navigating Marketing Touchpoints Across Platforms

Thursday, April 5th, 2018

10:10 Align The Core: How A Day In July Turned Vendors Into Partners

A winning strategy requires getting all parties aligned around the same goal. In this session, hear how Canada’s leading casual apparel, footwear, and workwear retailer, Mark’s, brought all of its digital vendors into their strategic planning process to align around the team’s organizational goals. Join Johnny as he discusses the results:
• How the outputs from this core partner meeting added a layer of accountability for all (which was lacking prior)
• How this new, aligned strategy permeated throughout to the rest of the organization
• Gaining senior executive buy-in for a digital transformation
• Leveraging insights through training and education programs to help everyone understand the role digital plays in the overall customer experience

15:55 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the track presentations; sit with the presentation you may have missed, and network in a relaxed setting. Priority seating for retailers.

1. Shopping Success With Quality Community Support

Di Gallo, Director, Social Media, Indigo Books & Music

2. YouTube Your Brand: How to Go Viral with Video

Neil Turner, Director of Marketing, FortNine

Ryan Kluftinger, Video Host, FortNine

3. Lifecycle Email Marketing: Sending The Right Message To The Right Customer At The Right Time

Lisa S. Li, Digital CRM and Email Marketing Specialist, Lush Fresh Handmade Cosmetics North America

4. Align The Core: How A Day In July Turned Vendors Into Partners

Johnny Russo, AVP, Digital Marketing & eCommerce, Mark’s

5. Creating Customer Loyalty With Effective Post-Purchase Messaging

Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software

6. Wholesaler And Brand Relationship: Growth Opportunity And Sticking Points

Elisa Wong, Director Marketing, Holiday Group

7. eCommerce Merchandising For The Endless Aisle

Adam Powell, Director, eCommerce Merchandising, Hudson’s Bay Company

8. International Shipping: Things You Should Know

Mary Cochrane, Director, Commercial Marketing, Canada Post Corporation

Mike Poirier, Director, International Product Management, Canada Post Corporation