eTail Canada 2017 (past event)
16 - 18 May, 2017
Hyatt Regency Toronto, ON
1-888-482-6012
Di Gallo
Director, Social Media
Indigo Books & Music
Navigating Marketing Touchpoints Across Platforms
Thursday, April 5th, 2018
13:45 Using Custom Audiences To Increase Engagement, Relevancy, and Sales Via Social Media
The more you know about your customers the better you are to deliver meaningful messages and content across social channels. Step one: strengthen existing connections by reaching out (on social media) to customers you already know. Step two: create Custom Audiences around specific personas (customers) by using customer data and activity. Join Di Gallo as she presents how to:
• Identify who are your customers and what is it that they want, what they like
• Expand Custom Audiences with lookalike audiences – identify who closely matches your existing base.
• Develop ads around these audiences and identified KPIs
• Identify who are your customers and what is it that they want, what they like
• Expand Custom Audiences with lookalike audiences – identify who closely matches your existing base.
• Develop ads around these audiences and identified KPIs
15:55 Interactive Roundtable Working Groups
These interactive sessions are your opportunity to ask personal Q & A from the track presentations; sit with the presentation you may have missed, and network in a relaxed setting. Priority seating for retailers.
1. Shopping Success With Quality Community Support
Di Gallo, Director, Social Media, Indigo Books & Music
2. YouTube Your Brand: How to Go Viral with Video
Neil Turner, Director of Marketing, FortNine
Ryan Kluftinger, Video Host, FortNine
3. Lifecycle Email Marketing: Sending The Right Message To The Right Customer At The Right Time
Lisa S. Li, Digital CRM and Email Marketing Specialist, Lush Fresh Handmade Cosmetics North America
4. Align The Core: How A Day In July Turned Vendors Into Partners
Johnny Russo, AVP, Digital Marketing & eCommerce, Mark’s
5. Creating Customer Loyalty With Effective Post-Purchase Messaging
Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software
6. Wholesaler And Brand Relationship: Growth Opportunity And Sticking Points
Elisa Wong, Director Marketing, Holiday Group
7. eCommerce Merchandising For The Endless Aisle
Adam Powell, Director, eCommerce Merchandising, Hudson’s Bay Company
8. International Shipping: Things You Should Know
Mary Cochrane, Director, Commercial Marketing, Canada Post Corporation
Mike Poirier, Director, International Product Management, Canada Post Corporation