Alex de Bold

Co-founder
ChickAdvisor

Alex de Bold is the co-founder of ChickAdvisor, Canada’s first product review platform. As the technology and marketing leader for this digital platform that has been used by over 11 million consumers, Alex has been the man behind the curtain, developing the platforms now being used to power the company’s two new communities, XYStuff.com , and soon-to-be launched, FamilyRated.com.

Most recently, Alex created AskAPro, a real-time, omni-channel messaging system that allows consumers to ask real people their specific product questions and receive on-the-spot feedback and recommendations, regardless of location or medium. In partnership with L’Oreal, AskAPro ran its first successful pilot program in April 2017. Prior to ChickAdvisor, Alex worked as both an entrepreneur and as a consultant with Tier-A brands across North America. He started his career while in his third year of university with the launch of his first business, ProfessorJones, one of Canada’s first e-commerce companies.

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda

Navigating Marketing Touchpoints Across Platforms

Thursday, April 5th, 2018

09:50 CMO PANEL DISCUSSION: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand

Customer retention is one of the most important aspects of your digital business. You need to continually keep the customer in the loop of what’s new and hot, but also make that relationship feel personal. The leaders on this panel present tactics as to how to harness data to keep up to date with your buyer:
• How and why today’s connected customers are seeking brand relationships
• Connecting with your customers: assessing data to understand what editorialized content engaged them
• It’s the little things: recognizing loyalty through UGC
• Creating and implementing an effective omni-loyalty program
o Working through potential integration challenges
o Testing and measuring the effectiveness of your program and iterating as needed