Lisa S. Li

Being more effective with budget and nixing “blast and batch emails” enhances your relationship with your customers. Knowing what product to “pitch” based upon CRM contributes to the bottom line. Join Lisa as she shares tactics to build lifetime value with your favorite customers:
• Trigger email campaigns at different stages of customer life cycle
• Use segmentation to deliver relevant campaigns
• Split test each and every time

These interactive sessions are your opportunity to ask personal Q & A from the track presentations; sit with the presentation you may have missed, and network in a relaxed setting. Priority seating for retailers.