Brad Davies

Director, eCommerce
Grand & Toy (An Office Depot Company)

Brad Davies is the Director of eCommerce at Grand & Toy Limited, an Office Depot Inc. company which is one of North America’s largest online retailers. Brad has nearly 20 years of working in e-commerce, primarily in the B2B space. Since joining Grand & Toy in 2006 he has been part of an online evolution through digital marketing, sales enablement, analytics, merchandising and development of a website that grew from an online catalogue to its newest iteration in responsive design. Grandandtoy.com delivers accountability and control to a broad audience in the B2B space while leveraging the best practices and expectations of the B2C space.

Check out the incredible speaker line-up to see who will be joining Brad.

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The Future Of Innovative Retail Is Now

Saturday, May 5th, 2018

11:50 Responsive Customers: Streamlining The Path To Conversion

Grand & Toy recently enhanced our e-commerce site, grandandtoy.com, using responsive design. With e-commerce as our primary customer engagement touch point, Grand & Toy relies on this platform to drive not only commerce but also engagement and fulfillment across multiple and diverse business segments. During this session, Brad will speak to the key benefits which drove Grand & toy’s decisions to re-launch with responsive design.
• Looking at how responsive allowed Grand & Toy to deliver a best-in-class B2C experience that also fulfills the B2B expectations
• Building an experience that enables us to benefit from better recognition not only from google, but also to formal business engagements (i.e. RFP)
• Aligning the roles of design and development in resourcing what is a significant undertaking
• Taking advantage of a redesign to reduce pages in the conversion path for ordering, account sign-up and administration