Peter Housley

CMO
Indochino

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Navigating Marketing Touchpoints Across Platforms

Thursday, April 5th, 2018

09:30 Tailored Experiences: High Tech Meets High Touch

In a world in which anyone can have a custom case made for their iPhone and get personalized recommendations on Netflix, consumers expect the products and services they use to be tailored to their preferences. And yet apparel is still fundamentally a category in which products are designed and manufactured for averages; and historically, to get a custom garment, one has to spend multiples of what they’d spend for a ready-to-wear garment. In this session, Peter Housley will discuss how INDOCHINO is disrupting apparel by updating the traditional tailoring experience for the mass market. Key themes include:
• Increasing customer satisfaction through tailored experiences
• Personalized apparel for the 21st century consumer
• Marketing in 2017 is all about the data