Mary Cochrane

General Manager, Influencer Marketing
Canada Post Corporation

Jennifer is a leader in multi-channel Marketing strategy, and has spearheaded countless initiatives to support the industry, most recently, the introduction of Smartmail Marketing™ to the marketplace. She joined Canada Post in 2006 and has led teams of experts who bring hands-on marketing experience and knowledge to a wealth of customers, agencies and industry partners across the country. Jennifer and her team have also developed business-building marketing initiatives to inspire marketers, agencies and industry partners, show the art of “what is possible” and to drive multi-channel business growth for Canada Post, across both Smartmail Marketing and eCommerce services. In her current role, she is focusing her efforts on promoting industry best practices and marketing initiatives, and providing the education, platforms and support that help marketers act on insights to maximize their ROI.

Check out the incredible speaker line-up to see who will be joining Mary.

Download The Latest Agenda

Borderless Commerce And Beyond

Monday, March 5th, 2018

14:15 The Brain Has Spoken: The Role of Smartmail Marketing to Grow Your Business

Even in this digital age, the human brain, regardless of age, is wired to respond to physical. To get a deeper understanding of the role direct mail plays in the marketing mix, Canada Post commissioned 2 separate neuromarketing research studies...the largest of their kind anywhere. Examining the impact of digital and physical marketing communication on the human brain, Mary will highlight some of the key learning from these studies to help ecommerce leaders:
• Understand the roles of physical and digital marketing channels, and the impact they have on brand awareness, perception, and sales.
• Learn how to effectively integrate physical and digital marketing channels to ensure effective omnichannel marketing.
• See how other eTailers have successfully increased their customer base, and grown their business, by including physical in their marketing mix

Navigating Marketing Touchpoints Across Platforms

Thursday, April 5th, 2018

15:55 Interactive Roundtable Working Groups

These interactive sessions are your opportunity to ask personal Q & A from the track presentations; sit with the presentation you may have missed, and network in a relaxed setting. Priority seating for retailers.

1. Shopping Success With Quality Community Support

Di Gallo, Director, Social Media, Indigo Books & Music

2. YouTube Your Brand: How to Go Viral with Video

Neil Turner, Director of Marketing, FortNine

Ryan Kluftinger, Video Host, FortNine

3. Lifecycle Email Marketing: Sending The Right Message To The Right Customer At The Right Time

Lisa S. Li, Digital CRM and Email Marketing Specialist, Lush Fresh Handmade Cosmetics North America

4. Align The Core: How A Day In July Turned Vendors Into Partners

Johnny Russo, AVP, Digital Marketing & eCommerce, Mark’s

5. Creating Customer Loyalty With Effective Post-Purchase Messaging

Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software

6. Wholesaler And Brand Relationship: Growth Opportunity And Sticking Points

Elisa Wong, Director Marketing, Holiday Group

7. eCommerce Merchandising For The Endless Aisle

Adam Powell, Director, eCommerce Merchandising, Hudson’s Bay Company

8. International Shipping: Things You Should Know

Mary Cochrane, Director, Commercial Marketing, Canada Post Corporation

Mike Poirier, Director, International Product Management, Canada Post Corporation