eTail Canada 2017 (past event)

16 - 18 May, 2017

Hyatt Regency Toronto, ON

1-888-482-6012

Johnny Basto, Director, Email Marketing at Indigo Books & Music Inc.
Indigo Books & Music Inc. Logo

Johnny Basto


Director, Email Marketing
Indigo Books & Music Inc.

Check out the incredible speaker line-up to see who will be joining Johnny.

Download The Latest Agenda

The Future Of Innovative Retail Is Now

Saturday, May 5th, 2018


09:50 Do You Really Know Who Your Email Subscribers Are? Turning Data In Action.

You’re constantly analyzing your email database—but how much do you really know about your subscribers? How are you measuring success? See how Indigo Books & Music Inc. has been turning their powerful data into actionable email programs and touchpoints to further build brand loyalty, awareness, email engagement & sales.

• Analyzing your email database: assessing who the customer is, how they shop, success and engagement metrics
• Using data insights to create programs & targeting that drive desired behaviours that align with your overall business pillars & strategy
• Subscriber Retention: Passive and active ways to re-engage subscribers