eTail Canada 2017 (past event)

16 - 18 May, 2017

Hyatt Regency Toronto, ON

1-888-482-6012

Nestle S.A. Logo

Erin McKeever


Senior Engagement Strategist & Creative Lead
Nestle S.A.

Check out the incredible speaker line-up to see who will be joining Erin.

Download The Latest Agenda

Borderless Commerce And Beyond

Monday, March 5th, 2018


15:50 It’s All In The Details To Drive The Buy

• Showcasing the details of products:
o Curated descriptions of style and craftsmanship
o Magnifying technology to zoom on product
o Augmented Reality
o Animation of products to make them pop and delight
• Moving marketing beyond the product: immersing the customer in your brand’s lifestyle
• Implementing online customer service on necessary touch points to interject a human experience
• Creating an algorithm for a frequent shopper that emulates a personal shopping experience