eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON

1-888-482-6012

Navigating Marketing Touchpoints Across Platforms

May 17, 2017

Expand All Sessions [+] Collapse All Sessions [-]

8:10 AM Continental Breakfast & Registration In The Solutions Zone

Welcome to Day Two! Grab some breakfast to fuel up for our great sessions.

8:50 AM Welcome Remarks And eTail Canada Benchmark Report

Megan Kessler, Program Director, eTail Canada

 Megan Kessler
Megan Kessler
Program Director
eTail Canada
A creative project manager and detail-oriented professional, Megan specializes in eCommerce and omni-channel market research to build robust conferences. From program writing to onsite execution, she enjoys collaborating with speakers for their insightful presentations and meeting as many attendees as possible. Often asked how she keeps up her infe ...[Read More]

9:00 AM Chairperson’s Opening Address

Brock Gourlay, SVP, Sales, ShipTrack

 Brock Gourlay
Brock Gourlay
SVP, Sales
ShipTrack
Brock has over a decade of experience evaluating and overseeing the implementation of customer-centric technologies to enhance operational processes that drive exceptional customer experiences.

As a systems analyst with Club Assist, the world’s largest roadside automotive services provider, Brock was tasked early on with responsibili
...[Read More]

9:10 AM Reinventing The Retail Wheel: The Road To Sales Growth Via Customer Obsession

Brandon G. Stranzl, CEO & Executive Chairman, Sears Canada Inc.

 Brandon G. Stranzl
Brandon G. Stranzl
CEO & Executive Chairman
Sears Canada Inc.
Brandon Stranzl took a long, hard look at Sears Canada’s opportunities to better service its customers after taking the helm at Sears Canada Inc. as CEO and Executive Chairman in 2015, and created a disruptive and effective path to achieving change through technology and retail innovation. 

In just a short year and a half Mr. Stranz
...[Read More]

9:30 AM Tailored Experiences: High Tech Meets High Touch

Peter Housley, CMO, Indochino

In a world in which anyone can have a custom case made for their iPhone and get personalized recommendations on Netflix, consumers expect the products and services they use to be tailored to their preferences. And yet apparel is still fundamentally a category in which products are designed and manufactured for averages; and historically, to get a custom garment, one has to spend multiples of what they’d spend for a ready-to-wear garment. In this session, Peter Housley will discuss how INDOCHINO is disrupting apparel by updating the traditional tailoring experience for the mass market. Key themes include:
• Increasing customer satisfaction through tailored experiences 
• Personalized apparel for the 21st century consumer
• Marketing in 2017 is all about the data
 Peter Housley
Peter Housley
CMO
Indochino
Peter is a Senior Executive with President, CEO and CMO experience including retail, fashion, hospitality, digital pure play, and consumer goods industries. Peter is a creator of brands and businesses, and can help accelerate even the most successful brands. Peter came to INDOCHINO to help fuel a global suit revolution. He served as Chief Executive ...[Read More]

9:50 AM CMO PANEL DISCUSSION: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand

Jackie Poriadjian-Asch, CMO, Canada Goose

Erin Young, Chief Marketing and Merchandising Officer, Well.ca

Martin Aubut, Head of Digital, L'Oréal Canada

Alex de Bold, Co-founder, ChickAdvisor

Customer retention is one of the most important aspects of your digital business. You need to continually keep the customer in the loop of what’s new and hot, but also make that relationship feel personal. The leaders on this panel present tactics as to how to harness data to keep up to date with your buyer:
• How and why today’s connected customers are seeking brand relationships
• Connecting with your customers: assessing data to understand what editorialized content engaged them
• It’s the little things: recognizing loyalty through UGC
• Creating and implementing an effective omni-loyalty program
  o Working through potential integration challenges
  o Testing and measuring the effectiveness of your program and iterating as needed
 Jackie Poriadjian-Asch
Jackie Poriadjian-Asch
CMO
Canada Goose
Before joining Canada Goose, Jackie Poriadjian-Asch served as the SVP of Global Brand Marketing at UFC where she spent almost a decade building the brand on a global scale. With more than 15 years’ experience focused on breaking new ground in content and distribution, Jackie will continue to build and oversee an integrated marketing team and will b ...[Read More]

 Erin Young
Erin Young
Chief Marketing and Merchandising Officer
Well.ca
Erin Young joined Well.ca in October 2013 as CMO responsible for Marketing and Merchandising. Since joining the team she has spearheaded efforts to re-launch the brand, enhance content marketing, improve the shopping experience and onsite merchandising, accelerate new customer acquisition, expend Well.ca into physical retail and strengthen vendor m ...[Read More]

 Martin Aubut
Martin Aubut
Head of Digital
L'Oréal Canada
Martin Aubut is Head of Digital at L’Oréal Canada. In this role, he oversees the creation of the e-commerce Power House, as well as CRM + Data Science and Innovation projects. Since his arrival and the establishment of an internal digital team in 2011, the company has experienced sustained growth in income, and the number of L’Oréal Canada transact ...[Read More]

 Alex de Bold
Alex de Bold
Co-founder
ChickAdvisor
Alex de Bold is the co-founder of ChickAdvisor, Canada’s first product review platform. As the technology and marketing leader for this digital platform that has been used by over 11 million consumers, Alex has been the man behind the curtain, developing the platforms now being used to power the company’s two new communities, XYStuff.com , and soon ...[Read More]

10:10 AM Align The Core: How A Day In July Turned Vendors Into Partners

Johnny Russo, AVP of Digital Marketing and eCommerce, Mark's

A winning strategy requires getting all parties aligned around the same goal. In this session, hear how Canada’s leading casual apparel, footwear, and workwear retailer, Mark’s, brought all of its digital vendors into their strategic planning process to align around the team’s organizational goals. Join Johnny as he discusses the results:
• How the outputs from this core partner meeting added a layer of accountability for all (which was lacking prior)
• How this new, aligned strategy permeated throughout to the rest of the organization
• Gaining senior executive buy-in for a digital transformation
• Leveraging insights through training and education programs to help everyone understand the role digital plays in the overall customer experience
 Johnny Russo
Johnny Russo
AVP of Digital Marketing and eCommerce
Mark's
Johnny Russo joined Mark’s as the Associate Vice President of Digital Marketing and Ecommerce in January 2016. Previous to joining the Mark’s team, Johnny worked at Bentley Leathers Inc. and was brought on to lead their Ecommerce and Digital Marketing. He was tasked with re-launching the new, fully responsive Bentley Ecommerce experience in May 201 ...[Read More]

10:30 AM Morning Eye Opener Refreshments & Networking Break In The Solutions Zone

It's the middle eTail with so much more to come-- grab some coffee and a snack, shake hands, and learn about the best tech on the market.

11:10 AM Redeveloping And Rebranding With Responsive Design

Megan Wade, Director, Digital Production + Operations, Gap Inc./Old Navy

 Megan Wade
Megan Wade
Director, Digital Production + Operations
Gap Inc./Old Navy

11:30 AM PANEL DISCUSSION: Best In Class Design For Best Conversion

Maxwell Payne, Director of Marketing and Communications, Gentec International

Audrey Gauthier, Marketing Director, Genesco

Lauren Teslia, Director, Digital Development, Roots Canada

Megan Wade, Director, Digital Production + Operations, Gap Inc./Old Navy

Marina Chernyak, Head of Retail and Ecommerce, Visa Canada

Constantlycaptivating your customer means having a fresh brand look. But when do you knowit is time to invest time and dollars to design your desktop and mobile site?How are you deciphering what aspects of the site works and which do not? Theleaders on this panel present tactics to for best design to lead to topconversion:

• When it’s time to redesign your website, what should you consider and why

  o Mobile vs. desktop: assessing which device is best for your site design
• Implementing multi-variate testing  to measure conversion impact by device
• Boosting your traffic, search rankings and sales with minimum back-end headache
• Testing at scale, tracking guest response and making constant adjustments along the way
 Maxwell Payne
Maxwell Payne
Director of Marketing and Communications
Gentec International
Maxwell brings nearly 20 years of experience in multi-channel marketing with a specialization in E-commerce, SEM/SEO, content creation, lead generation and emerging digital marketing technologies, strategies and associated tactics.

His past positions include time spent at Henrys, Canon and NRG Home Solar based out of Houston. He has
...[Read More]

 Audrey Gauthier
Audrey Gauthier
Marketing Director
Genesco
After earning a masters in business, Audrey began her career in Ecommerce at La Vie En Rose. She joined the ALDO Group in 2013 as the Ecommerce Manager for their Little Burgundy division. Her omni-channel vision allowed her to quickly rise to the role of Marketing and Ecommerce Director in 2015, overseeing both digital and brick-and-mortar marketin ...[Read More]

 Lauren Teslia
Lauren Teslia
Director, Digital Development
Roots Canada
With a background in Fashion and eCommerce, Lauren's career has focused on creating digital brand experiences by combining technology, design and content. With a Bachelor of Management from Dalhousie University and an Associate’s Degree in Fashion Marketing from Parsons The New School for Design, Lauren spent five years developing her career in New ...[Read More]

 Megan Wade
Megan Wade
Director, Digital Production + Operations
Gap Inc./Old Navy

 Marina Chernyak
Marina Chernyak
Head of Retail and Ecommerce
Visa Canada
Marina Chernyak leads the Retail and Ecommerce verticals at Visa – Canada’s leading payment brand.   Marina serves as the face of Visa to many top merchants in Canada, with responsibility for building relationships and partnerships while driving Visa’s digital agenda with the continued convergence of eCommerce and mobile technologies in Canada.   P ...[Read More]

12:00 PM A Common Missed Opportunity - Drive Deeper Customer Engagement With Smart Email Receipts

Tomas Diaz, CEO, flexReceipts

As retailers worldwide strive to find better ways to understand and engage their customers, many are beginning to use email receipts to increase their data capture while also improving the customer experience.  flexReceipts has helped retailers capitalize on this trend and allowed them to take e-receipts to a whole new level.  flexReceipts has turned an ordinary transaction record into an offline conversion opportunity.  In this session, you will learn how highly customizable and dynamic email receipts can help better engage customer post purchase.  Hear how you can turn simple purchase confirmation emails into a brand new marketing medium that continues the dialogue across the customer lifecycle.
 Tomas Diaz
Tomas Diaz
CEO
flexReceipts
A seasoned leader and visionary expert on what grabs – and holds – that attention of consumers, Tomas Diaz is flexReceipts’ co-founder and chief executive. Responsible for overall strategy and the cornerstone relationships driving growth at this rapidly expanding retail technology venture, Diaz leveraged early-career success in financial analysis i ...[Read More]

12:10 PM PANEL DISCUSSION: Tracking Online To Offline To Paint The Holistic Picture

Noah Goldberg, eCommerce Director, Mackage

Vicki Marcoux, eCommerce Manager, Thyme Maternity at Reitmans

Allan Zander, CEO, omNovos Omni-Channel Customer Engagement Solution

• Following the customer across touch-points: tying together in-store CRM, in-store data and email marketing
• Storing data points by building a holistic customer profile: immediately knowing what the customer wants
• Training in-store sales people to be more efficient by leveraging stored data
• Understanding the relationship between mobile browsing and in-store purchases
• Tying together CRM data to understand the customer journey paths
 Noah Goldberg
Noah Goldberg
eCommerce Director
Mackage

 Vicki Marcoux
Vicki Marcoux
eCommerce Manager
Thyme Maternity at Reitmans
Vicki Marcoux works at Reitmans Canada Limited as the eCommerce Manager for Thyme Maternity, responsible for the division’s digital and integrated eCommerce activities. She is in charge of developing strategies to grow online sales and increase customer acquisition. Prior to her work at Thyme Maternity, she was a key player in the expansion of the ...[Read More]

 Allan Zander
Allan Zander
CEO
omNovos Omni-Channel Customer Engagement Solution
Allan has spent more than 20 years following his passion for rejuvenating companies, and for building experience in mission critical communications and software where the degree of reliability has to be almost 100%. His business development experience ranges from startup companies of 50 to 200 people, to companies of 100,000 people.

...[Read More]

For All Attendees

12:40 PM Lunch In The King Street Social Restaurant

Invitation Only

Cloud Computing: The Race is On – Private Lunch

 Hosted By Rubikloud

1:40 PM Chairperson’s Afternoon Welcome

Brock Gourlay, SVP, Sales, ShipTrack

 Brock Gourlay
Brock Gourlay
SVP, Sales
ShipTrack
Brock has over a decade of experience evaluating and overseeing the implementation of customer-centric technologies to enhance operational processes that drive exceptional customer experiences.

As a systems analyst with Club Assist, the world’s largest roadside automotive services provider, Brock was tasked early on with responsibili
...[Read More]

1:45 PM Using Custom Audiences To Increase Engagement, Relevancy, and Sales Via Social Media

Di Gallo, Director, Social Media, Indigo Books & Music

The more you know about your customers the better you are to deliver meaningful messages and content across social channels. Step one: strengthen existing connections by reaching out (on social media) to customers you already know.  Step two: create Custom Audiences around specific personas (customers) by using customer data and activity. Join Di Gallo as she presents how to:
• Identify who are your customers and what is it that they want, what they like
• Expand Custom Audiences with lookalike audiences – identify who closely matches your existing base.
• Develop ads around these audiences and identified KPIs
 Di Gallo
Di Gallo
Director, Social Media
Indigo Books & Music

2:05 PM Lifecycle Email Marketing: Sending The Right Message To The Right Customer At The Right Time

Lisa S. Li, Digital CRM and Email Marketing Specialist, Lush Fresh Handmade Cosmetics North America

Being more effective with budget and nixing “blast and batch emails” enhances your relationship with your customers. Knowing what product to “pitch” based upon CRM contributes to the bottom line. Join Lisa as she shares tactics to build lifetime value with your favorite customers:
• Trigger email campaigns at different stages of customer life cycle
• Use segmentation to deliver relevant campaigns
• Split test each and every time
 Lisa S. Li
Lisa S. Li
Digital CRM and Email Marketing Specialist
Lush Fresh Handmade Cosmetics North America
With 8 years of global experience in eCommerce, focusing on data-driven marketing, Lisa is passionate for utilizing data to guide retention strategy and improve customer experience.
...[Read More]

2:25 PM PANEL DISCUSSION: More Than Socializing: Advertising Amongst Platforms

Olivia van Eyk, Global Social Media Marketing, Four Seasons Hotels and Resorts

John Panighel, CRM & Digital Marketing Manager, adidas-Group Canada

Olivier Gareau, Digital Marketing Director, GOLF AVENUE.CA

Katie Drechsel, VP, Marketing, Digital & Customer Experience, Saje Natural Wellness

Social platforms are more than likes—they are the go-to vehicle for targeted advertisements. How are you ensuring you are connecting with the customer and not being scrolled by? How can you make your social initiatives seem authentic and not advertisements? The thought leaders on this panel showcase how to socialize with the customer and get them to buy:
• Pushing relevant ads to customers, and being where the customer is
• Which platforms your customer is most engaged
• Driving channel efficiency with customer behavior
• Accurately counting impressions: ensuring the ad is seen and interacted with
• Building people based measurements versus proxy based
• Using geotags and beacons on social platforms to capture customer behavior
 Olivia van Eyk
Olivia van Eyk
Global Social Media Marketing
Four Seasons Hotels and Resorts

 John Panighel
John Panighel
CRM & Digital Marketing Manager
adidas-Group Canada
John works for adidas Canada Limited where he is the CRM & Digital Marketing Manager, responsible for all digital marketing activities for adidas and Reebok across Canada.  Prior to joining adidas, John worked for a number of retailers including Canadian Tire Corporation, Grand & Toy, and The Home Depot, gaining 9 years of experience in eCommerce, ...[Read More]

 Olivier Gareau
Olivier Gareau
Digital Marketing Director
GOLF AVENUE.CA
Olivier is the Digital Marketing Director at Golf Avenue [www.golfavenue.com], the largest online used golf equipment retailer in Canada and one of the largests in North America. He’s also the Head Digital Marketing at Oatbox [www.oatbox.com], a fast growing breakfast subscription company based out of Montreal.

Before joining Golf Av
...[Read More]

 Katie Drechsel
Katie Drechsel
VP, Marketing, Digital & Customer Experience
Saje Natural Wellness
Katie Drechsel is Vice President of Marketing at Saje Natural Wellness. She leads all marketing efforts, including digital marketing, eCommerce business, customer experience and traditional marketing such as PR, social, events and campaigns. Since joining the executive team, Saje’s revenue has grown over 1018%, and so has their store count – growin ...[Read More]

2:55 PM YouTube Your Brand: How to Go Viral with Video

Neil Turner, Director of Marketing, FortNine

Ryan Kluftinger, Video Host, FortNine

In 2015 FortNine’s YouTube channel was dead. It was boring and contrived – just another check on the content marketing checklist. FortNine felt they were sharing their tiny number of subscribers with hundreds of similar channels. Sound familiar?

Fast forward eight months and FortNine’s YouTube channel has over 50,000 subscribers and 4.5 million organic views. Neil and Ryan show you:
• How to create branded video content on a budget
• How to get audiences to watch, share and engage with your channel by designing a content map that works
• How to monetize video content

 Neil Turner
Neil Turner
Director of Marketing
FortNine
Neil Turner has be part of the digital marketing space since 2006. His roots are in affiliate marketing where he developed and launched performance based lead generation campaigns for companies such as Match.com and Groupon. In 2012 he began working at Canada’s Motorcycle taking on a multi-purpose role. He now leads the Marketing Department and is ...[Read More]

 Ryan Kluftinger
Ryan Kluftinger
Video Host
FortNine

3:15 PM Afternoon Local Craft Beer & Networking Break In The Solutions Zone

It's back! Our famous Mill Street Brewery break. Cheers!

3:55 PM Interactive Roundtable Working Groups

Di Gallo, Director, Social Media, Indigo Books & Music

Neil Turner, Director of Marketing, FortNine

Ryan Kluftinger, Video Host, FortNine

Lisa S. Li, Digital CRM and Email Marketing Specialist, Lush Fresh Handmade Cosmetics North America

Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software

Adam Powell, Director, eCommerce Merchandising, Hudson's Bay Company

Elisa Wong, Director, Marketing, Holiday Group

Mike Poirier, Director, International Product Management, Canada Post

Mary Cochrane, Director, Commercial Marketing, Canada Post Corporation

Johnny Russo, AVP of Digital Marketing and eCommerce, Mark's

These interactive sessions are your opportunity to ask personal Q & A from the track presentations; sit with the presentation you may have missed, and network in a relaxed setting. Priority seating for retailers.

1. Shopping Success With Quality Community Support 
 Di Gallo, Director, Social Media, Indigo Books & Music

2. YouTube Your Brand: How to Go Viral with Video
Neil Turner, Director of Marketing, FortNine
Ryan Kluftinger, Video Host, FortNine

3. Lifecycle Email Marketing: Sending The Right Message To The Right Customer At The Right Time
Lisa S. Li, Digital CRM and Email Marketing Specialist, Lush Fresh Handmade Cosmetics North America

4. Align The Core: How A Day In July Turned Vendors Into Partners
Johnny Russo, AVP, Digital Marketing & eCommerce, Mark’s 

5. Creating Customer Loyalty With Effective Post-Purchase Messaging
Greg Zakowicz, Senior Commerce Marketing Analyst, Bronto Software

6. Wholesaler And Brand Relationship: Growth Opportunity And Sticking Points
Elisa Wong, Director Marketing, Holiday Group

7. eCommerce Merchandising For The Endless Aisle
Adam Powell, Director, eCommerce Merchandising, Hudson’s Bay Company

8. International Shipping: Things You Should Know
Mary Cochrane, Director, Commercial Marketing, Canada Post Corporation
Mike Poirier, Director, International Product Management, Canada Post Corporation
 Di Gallo
Di Gallo
Director, Social Media
Indigo Books & Music

 Neil Turner
Neil Turner
Director of Marketing
FortNine
Neil Turner has be part of the digital marketing space since 2006. His roots are in affiliate marketing where he developed and launched performance based lead generation campaigns for companies such as Match.com and Groupon. In 2012 he began working at Canada’s Motorcycle taking on a multi-purpose role. He now leads the Marketing Department and is ...[Read More]

 Ryan Kluftinger
Ryan Kluftinger
Video Host
FortNine

 Lisa S. Li
Lisa S. Li
Digital CRM and Email Marketing Specialist
Lush Fresh Handmade Cosmetics North America
With 8 years of global experience in eCommerce, focusing on data-driven marketing, Lisa is passionate for utilizing data to guide retention strategy and improve customer experience.
...[Read More]

 Greg Zakowicz
Greg Zakowicz
Senior Commerce Marketing Analyst
Bronto Software
Greg Zakowicz is a Senior Commerce Marketing Analyst at Bronto Software, a leading cloud-based commerce marketing automation platform provider and Oracle (NYSE: ORCL) company. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends ...[Read More]

 Adam Powell
Adam Powell
Director, eCommerce Merchandising
Hudson's Bay Company
As the Director of eCommerce Merchandising for Hudson’s Bay since 2015, Adam leads the merchandising growth strategy for thebay.com, one of Canada’s largest eCommerce sites. 

Adam has over 20 years of retail experience with eCommerce becoming his primary focus in 2008 and omni-channel strategies at the heart of each role since. Past
...[Read More]

 Elisa Wong
Elisa Wong
Director, Marketing
Holiday Group
For the last 25 years, Elisa Wong has been involved in marketingin a variety of sectors, including the pharmaceutical industry (medical devices and OTC), the fashion industry (wholesale andretail), and currently, the travel goods industry. Having been exposed, overthe years, to different business models, marketing practices, and client &consumer pr ...[Read More]

 Mike Poirier
Mike Poirier
Director, International Product Management
Canada Post
Mike has spearheaded the evolution of Canada Post’s USA and International shipping solutions. The growth of ecommerce has radically changed the landscape of cross-border shipping. Mike and his team understand that cost-effective residential delivery options are crucial to the success of Canadian online retailers; from the smallest SOHO to national ...[Read More]

 Mary Cochrane
Mary Cochrane
Director, Commercial Marketing
Canada Post Corporation

 Johnny Russo
Johnny Russo
AVP of Digital Marketing and eCommerce
Mark's
Johnny Russo joined Mark’s as the Associate Vice President of Digital Marketing and Ecommerce in January 2016. Previous to joining the Mark’s team, Johnny worked at Bentley Leathers Inc. and was brought on to lead their Ecommerce and Digital Marketing. He was tasked with re-launching the new, fully responsive Bentley Ecommerce experience in May 201 ...[Read More]

Guest Presentation!
4:40 PM The Interactive Canadian Fashion Scene: Sparking Innovation, Creativity And Enterprise Sales

Amanda Cosco, Founder, Electric Runway

No phenomenon provides a better metaphor for our deepening intimacy with digital technology than wearable tech—that is, technologies worn on, near, or inside the body. Technology is no longer something we hold onto or put in our purse or pocket — it’s something we wear on our body; it’s something that touches our skin.

While mainstream wearable technology today focuses on the wrist and looks a lot like the jewellery and accessories we’re used to (think Fitbit and Apple Watch) we’re already beginning to witness the seamless integration of technology into textiles. Sensors, conductive threads, 3D printing, and microcomputers promise to extend our clothing’s capabilities in ways never before imagined. The fashions of the future will augment our bodies, extend our senses, and enable us to cross a threshold into a new kind of existence
 Amanda Cosco
Amanda Cosco
Founder
Electric Runway
Amanda Cosco has reported on cyborgs, wearable tech, smart fabrics, and augmented retail for WWD, the Toronto Star, and Wareable—to name a few. In addition to being a sought-after speaker, curator, and consultant in the area of fashion tech, Amanda has also been recognized by the likes of Intel for her innovative approach to journalism and new medi ...[Read More]

5:00 PM End Of Sessions

5:30 PM Party at SPiN

Who's going to be the eTail Canada Ping Pong champ? Join our party at SPiN, just a 5-minute walk from the Hyatt Regency. We will have an epic tournament going! Don't worry, not the competitive type? Feel free to play free-style or just hang out with your new friends and kick back with some great food and drinks!

Address: 461 King St West
Website: http://toronto.wearespin.com/

8:30 PM End Of Day Two

Thanks for joining us today-- see you tomorrow for our last day!














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