eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON

1-888-482-6012

The Future Of Innovative Retail Is Now

May 18, 2017

Expand All Sessions [+] Collapse All Sessions [-]

For All Attendees

8:20 AM Continental Breakfast & Registration

Invitation Only

Women In Retail Breakfast

Renee Racine-Kinnear, Founder, Principal Experience Designer, OPEN Experience Design

Krista Collinson, VP, Omni-Channel; Stores, eCommerce and Technology, Toys R Us Canada

The ladies in the room will be networking and discussing women’s leadership in eCommerce, as well as any topics you’d like to bring up in this closed-door session.

Hosted by: Krista Collinson , VP Logistics, eCommerce and Business Development , Toys R Us Canada and Renee Racine-Kinnear, Principal Experience Designer, OPEN Experience Design

Limited availability- RSVP to Sara.Weissman@wbresearch.com
 Renee Racine-Kinnear
Renee Racine-Kinnear
Founder, Principal Experience Designer
OPEN Experience Design
In her 15+ years in UX and digital customer experience for ecommerce, Renee has been honoured to work with many notable customer-focused brands (and their agencies) including Indigo, Aeroplan, BMO, CBC, Delta Hotels, Hilton, HSBC, Lavalife, Olay and others. Her product design philosophy is grounded in openness to our customers and the use of collab ...[Read More]

 Krista Collinson
Krista Collinson
VP, Omni-Channel; Stores, eCommerce and Technology
Toys R Us Canada

Invitation Only

Rising Stars Breakfast

Do you have a junior eCommerce/Digital/Marketing colleague that is just 2 years out of University? Send them to eTail Canada for the day (gratis!) so they can get exposed to all the latest online trends that boost your business. Nominations to be sent to Megan.Kessler@wbresearch.com

9:05 AM Welcome Remarks

Megan Kessler, Program Director, eTail Canada

 Megan Kessler
Megan Kessler
Program Director
eTail Canada
A creative project manager and detail-oriented professional, Megan specializes in eCommerce and omni-channel market research to build robust conferences. From program writing to onsite execution, she enjoys collaborating with speakers for their insightful presentations and meeting as many attendees as possible. Often asked how she keeps up her infe ...[Read More]

9:10 AM Customer-Generated Innovation: How Really Listening To Our Customers Made Us Go Offline

Kristy Wieber, Co-Founder and President, Rent Frock Repeat

When Kristy Wieber & Lisa Delorme started Rent frock Repeat in Delorme’s basement, the plan was to be strictly online only. But, when they started really paying attention to what their customers were saying, everything shifted. From starting off in a basement to opening a showroom to a total brand evolution, RfR shifted gears and altered the course of their success. During this session, Kristy will share with you:
• The customer question that triggered the biggest shift in their business plan
• How moving offline brought deeper customer insight and sparked innovation
• Their long-term plan to successfully blend offline and online
 Kristy Wieber
Kristy Wieber
Co-Founder and President
Rent Frock Repeat
Kristy started her career in retail with leading cosmetics brands in the U.S. and Canada, including Clinique, Prescriptives, Stila, and Philosophy for over fifteen years. Throughout her experience in the cosmetics industry, as both a makeup artist and manager, Kristy oversaw event planning, inventory control, sales strategies, team building and tra ...[Read More]

9:30 AM C-LEVEL CHAT: Revolutionizing The Retail Company Of The Future

Sajjad Hudda, President, Nygård Retail

This session is all about growth - not just turning a profit, but becoming a high growth retail company.  Sajjad Hudda takcles ways to balance innovation with profit – knowing that you don’t have to sacrifice one for the other.
• Today’s retail landscape: where are the growth opportunities?
• What are the key elements for innovation in retail today?
• Where do you see growth within your respective vertical?
• Which digital/omni channels are best to invest in for future growth?
 Sajjad Hudda
Sajjad Hudda
President
Nygård Retail
Sajjad Hudda is a well-known and respected Senior Executive within the Retail sector with a career spanning over 25 years in fashion apparel both within Canada and Internationally.  He has outstanding track record of consistent turnarounds and delivering year after year of profit growth. 

Sajjad is currently the President of Nygard
...[Read More]

9:50 AM Do You Really Know Who Your Email Subscribers Are? Turning Data In Action.

Johnny Basto, Director, Email Marketing, Indigo Books & Music Inc.

You’re constantly analyzing your email database—but how much do you really know about your subscribers? How are you measuring success? See how Indigo Books & Music Inc. has been turning their powerful data into actionable email programs and touchpoints to further build brand loyalty, awareness, email engagement & sales.

• Analyzing your email database: assessing who the customer is, how they shop, success and engagement metrics
• Using data insights to create programs & targeting that drive desired behaviours that align with your overall business pillars & strategy
• Subscriber Retention: Passive and active ways to re-engage subscribers
 Johnny Basto
Johnny Basto
Director, Email Marketing
Indigo Books & Music Inc.
Johnny has been in the digital, CRM and email marketing space for over 10 years. He currently heads all email marketing initiatives for Indigo Books & Music Inc., which also includes the Chapters and Coles bookstore banners. Prior to Indigo, Johnny worked for Dell managing their consumer segment email program for over 4 years reporting into both th ...[Read More]

10:10 AM Digitizing The Store: Bringing The Online Experience Omni

Vincent Thériault, co-CEO and co-founder, Surmesur

Surmesur constantly strives to take its award-winning omni-channel customer experience to the next level. The future of retail is here and is nothing short of revolutionary.
• Hear how Surmesur has combined the art of traditional tailoring with ever-evolving technological innovation to provide the ultimate in-store experience.
• Learn the steps the company has taken to extend its reach and reputation through multiple digital channels.
• Gain key insights into the entrepreneurial vision of two brothers who have built Surmesur from a basement start-up to a retail leader with 12 locations across North America in just six years.
 Vincent Thériault
Vincent Thériault
co-CEO and co-founder
Surmesur
Vincent Thériault is the co-CEO and co-founder of Surmesur and a passionate entrepreneur whose main motivation is to do things differently. The Surmesur concept proves that he is not afraid to walk the unbeaten path. Vincent holds a Bachelor of Business Administration degree from Université Laval and shares his passion by mentoring up-and-coming en ...[Read More]

10:30 AM Morning Sweets & Networking Break

Track A

11:00 AM From Kickstartr To Full Force: Launching A Successful eCommerce Brand

Joanna Griffiths, Founder and CEO, Knix Wear Inc

Knix Wear is the leader in active intimate apparel; having launched in 2014 the brand has experienced rapid growth and holds the title for the most funded fashion kickstarter project of all time with over $2M in sales for their 8-in-1 Evolution Bra. A lesson  and inspirational story for any brand small or enterprise-wide, hear first hand what it is like to run a leading vertically integrated eCommerce company:
• Funding a start up to be a disruptor: a checklist from wins to pitfalls
• Finding the right partners (manufacturing, importing and logistics)
• Scaling business internationally
 Joanna Griffiths
Joanna Griffiths
Founder and CEO
Knix Wear Inc
Joanna Griffiths is the Founder, CEO and inventor of Knix Wear, one of the fastest growing companies in Canada and globally in the intimate apparel space. Knix Wear launched in winter of 2013 and three short years later Knix Wear has become a leader in active intimate apparel. The company holds the record for the most-funded fashion project in Kick ...[Read More]

Track B

Talent Circles Roundtables

Continued

Melissa Mewdell, Marketing Manager, 1-800-GOT JUNK

Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

Jacqueline Beatty, Director, Talent Acquisition, Hudson's Bay Company

Join roundtables on talent management, and have an open conversation to help solve your challenges 1:1!

1. Building The Dream Team To Transform Your Business
Melissa Mewdell, Sr. Search Engine Optimization Strategist, 1-800-GOT-JUNK?

2. Keeping Millenials At Your Company—What They Really Want And Perks To Implement Now

Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

3. Addressing Your Staffing Challenges In A Digitally Optimized Environment

Jacqueline Beatty, Director, Talent Acquisition, Hudson Bay Company

 Melissa Mewdell
Melissa Mewdell
Marketing Manager
1-800-GOT JUNK

 Celine Tarrant
Celine Tarrant
Manager, Pricing Decision Support
Walmart Canada
Celine is currently Manager of Pricing Decision Support at Walmart Canada where she helps merchants use big data to make better pricing decisions.

Celine joined Walmart Canada after graduating with a Bachelor of Commerce from Queen’s University. She was part of the fourth cohort of the D.A.R.E. rotational leadership program where sh
...[Read More]

 Jacqueline Beatty
Jacqueline Beatty
Director, Talent Acquisition
Hudson's Bay Company
Jacqueline is currently the Director, Talent Acquisition- Corporate for Hudson’s Bay Company.   She currently leads, develops and executes the corporate recruitment strategy across North America.   Previously, she worked for organizations such as Pivotal Staffing Solutions and Town Shoes Limited leading the recruitment functions.  Jacqueline has ov ...[Read More]

Track A

11:20 AM PUREPLAY PANEL DISCUSSION: Footprinting Retail Experiences Of The Future

Scott Adel, Head of Omnichanel, Frank + Oak

Trisha Lepper, Sr. Specialist, PR & Partnerships, Etsy Canada

Asif Khan, Founder & President, Location Based Marketing Association

While traditional brick and mortar are looking to thrive online, successful pureplays are exploring how to extend their brand. The executives on this panel discuss how building a brand extension is leading to reward, and what creative interactions they are able to yield:
• Why pureplays are moving offline, and what lessons can be learned from their brand extensions
• Looking at new types of small, pop-up like store environments that inhabit creative connections to inspire the customer to buy
• Building interactions versus transactions—what the real payoff can be for any type of retailer
 Scott Adel
Scott Adel
Head of Omnichanel
Frank + Oak
Scott Adel currently serves as Head of Omnichanel for the Canadian leader Frank + Oak. He is a seasoned retail sales and operations professional whose main responsibilities include leading their omnichannel efforts, store operations and growth strategies, and developing and overseeing the execution of the in-store customer experience. Scott is a ce ...[Read More]

 Trisha Lepper
Trisha Lepper
Sr. Specialist, PR & Partnerships
Etsy Canada
Trisha specializes in Etsy's offline activations and community events. She's responsible for partnerships across Canada, often focused on connecting Etsy artists and their products with notable retailers such as Drake General Store, Frank + Oak and DavidsTea. She has also managed several Etsy marketplaces including those at the One of a Kind Show, ...[Read More]

 Asif Khan
Asif Khan
Founder & President
Location Based Marketing Association
A proud Canadian, Asif is a renowned global speaker, author and serial entrepreneur.  He is currently focused on working as a consultant and venture capitalist to the location-based marketing services community.  In support of this, Asif recently formed the Location Based Marketing Association - an international group dedicated to research and educ ...[Read More]

Track B

Talent Circles Roundtables

Continued

Melissa Mewdell, Marketing Manager, 1-800-GOT JUNK

Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

Jacqueline Beatty, Director, Talent Acquisition, Hudson's Bay Company

Join roundtables on talent management, and have an open conversations to help solve your challenges 1:1!

1. Building The Dream Team To Transform Your Business
Melissa Mewdell, Sr. Search Engine Optimization Strategist, 1-800-GOT-JUNK?

2. Keeping Millenials At Your Company—What They Really Want And Perks To Implement Now

Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

3. Addressing Your Staffing Challenges In A Digitally Optimized Environment

Jacqueline Beatty, Director, Talent Acquisition, Hudson Bay Company

 Melissa Mewdell
Melissa Mewdell
Marketing Manager
1-800-GOT JUNK

 Celine Tarrant
Celine Tarrant
Manager, Pricing Decision Support
Walmart Canada
Celine is currently Manager of Pricing Decision Support at Walmart Canada where she helps merchants use big data to make better pricing decisions.

Celine joined Walmart Canada after graduating with a Bachelor of Commerce from Queen’s University. She was part of the fourth cohort of the D.A.R.E. rotational leadership program where sh
...[Read More]

 Jacqueline Beatty
Jacqueline Beatty
Director, Talent Acquisition
Hudson's Bay Company
Jacqueline is currently the Director, Talent Acquisition- Corporate for Hudson’s Bay Company.   She currently leads, develops and executes the corporate recruitment strategy across North America.   Previously, she worked for organizations such as Pivotal Staffing Solutions and Town Shoes Limited leading the recruitment functions.  Jacqueline has ov ...[Read More]

Track A

11:50 AM Responsive Customers: Streamlining The Path To Conversion

Brad Davies, Director, eCommerce, Grand & Toy (An Office Depot Company)

Grand & Toy recently enhanced our e-commerce site, grandandtoy.com, using responsive design. With e-commerce as our primary customer engagement touch point, Grand & Toy relies on this platform to drive not only commerce but also engagement and fulfillment across multiple and diverse business segments. During this session, Brad will speak to the key benefits which drove Grand & toy’s decisions to re-launch with responsive design.
• Looking at how responsive allowed Grand & Toy to deliver a best-in-class B2C experience that also fulfills the B2B expectations
• Building an experience that enables us to benefit from better recognition not only from google, but also to formal business engagements (i.e. RFP)
• Aligning the roles of design and development in resourcing what is a significant undertaking
• Taking advantage of a redesign to reduce pages in the conversion path for ordering, account sign-up and administration
Brad Davies
Director, eCommerce
Grand & Toy (An Office Depot Company)
Brad Davies is the Director of eCommerce at Grand & Toy Limited, an Office Depot Inc. company which is one of North America’s largest online retailers. Brad has nearly 20 years of working in e-commerce, primarily in the B2B space. Since joining Grand & Toy in 2006 he has been part of an online evolution through digital marketing, sales enablement, ...[Read More]

Track B

Talent Circles Roundtables

Continued

Melissa Mewdell, Marketing Manager, 1-800-GOT JUNK

Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

Jacqueline Beatty, Director, Talent Acquisition, Hudson's Bay Company

Join roundtables on talent management, and have an open conversations to help solve your challenges 1:1!

1. Building The Dream Team To Transform Your Business
Melissa Mewdell, Sr. Search Engine Optimization Strategist, 1-800-GOT-JUNK?

2. Keeping Millenials At Your Company—What They Really Want And Perks To Implement Now

Celine Tarrant, Manager, Pricing Decision Support, Walmart Canada

3. Addressing Your Staffing Challenges In A Digitally Optimized Environment

Jacqueline Beatty, Director, Talent Acquisition, Hudson Bay Company

 Melissa Mewdell
Melissa Mewdell
Marketing Manager
1-800-GOT JUNK

 Celine Tarrant
Celine Tarrant
Manager, Pricing Decision Support
Walmart Canada
Celine is currently Manager of Pricing Decision Support at Walmart Canada where she helps merchants use big data to make better pricing decisions.

Celine joined Walmart Canada after graduating with a Bachelor of Commerce from Queen’s University. She was part of the fourth cohort of the D.A.R.E. rotational leadership program where sh
...[Read More]

 Jacqueline Beatty
Jacqueline Beatty
Director, Talent Acquisition
Hudson's Bay Company
Jacqueline is currently the Director, Talent Acquisition- Corporate for Hudson’s Bay Company.   She currently leads, develops and executes the corporate recruitment strategy across North America.   Previously, she worked for organizations such as Pivotal Staffing Solutions and Town Shoes Limited leading the recruitment functions.  Jacqueline has ov ...[Read More]

12:10 PM Lunch For All Attendees In The King Street Social Restaurant

Track A

1:10 PM Increase Direct Sales…But Don’t Upset Retail Partners

Amy McSharry, Sr Product Manager, Digital Experience, TEMPUR+SEALY INTERNATIONAL

In October 2016, Tempur-Pedic completed a replatform and full redesign of its consumer website, aiming to provide both the product education and online shopping experience customers seek in the digital marketplace.  Given that most mattress purchases are “highly considered” with long purchase journey and a touch and feel need before buying element, the majority of mattress sales are derived from our vast network of retail partners.  Tempurpedic, unlike many other competitive mattress offerings available at retailers, is a MAP (minimum advertised price) pricing model with strict promotional guidelines that must be followed by both our retail partners and our direct channel which is comprised of our website, call center and flagship store locations.  This uniformity creates challenges as we look to differentiate and grow our owned channels to remain competitive with an ever-changing consumer shopping dynamic, as well as support and continue to grow our more traditional channel.  
 
During this case study, we’ll talk about:
 
• Why direct sales may be critical to your company’s longer term success
• The internal challenges of balancing the consumer’s desire for online shopping vs. the educational and “referral” nature of supporting retail partners
• Strategies to increase direct sales while continuing to support the needs of retail partners
 Amy McSharry
Amy McSharry
Sr Product Manager, Digital Experience
TEMPUR+SEALY INTERNATIONAL
Amy is an e-commerce professional with strong analytical skills specializing in product management and project analysis in an agile world, using an iterative approach to large projects, focused on increasing conversion and moving KPIs.

Formerly heading up three teams at Zappos, focusing mainly on a platform migration and introduction
...[Read More]

Track B

SMB Business Meet-Ups!

David Nagy, Entrepreneur, strategist, marketer, Live Out There

Join fellow small but mighty businesses, and have an open conversation to help solve your challenges 1:1!
 David Nagy
David Nagy
Entrepreneur, strategist, marketer
Live Out There
David is experienced in a variety of business and marketing disciplines, with extensive experience in lead acquisition, digital strategy & online revenue generation. He is an ambitious entrepreneur and has been a co-Founder of Canadian companies such as LiveOutThere.com and Reliv. David has also advised dozens of online businesses at every stage of ...[Read More]

Track A

1:30 PM PANEL DISCUSSION: Focusing On Usability Testing To Enhance Your Site Experience

Indar Chanicka, Director, eCommerce, Canada, The Body Shop (A L'Oréal Group Company)

Mike Moussa, AVP, eCommerce, FGL Sports

Tanbir Grover, Senior Director, eCommerce, Lowe’s Canada

Function first. Form second. Or is it vice versa? The executives on this panel zero in on how they are looking through the customer perspective to ensure the experience meets their expectations.  They present tactics in today’s test and learn environment by:
• Structuring your tests and determining what resources will be needed to execute them
• Thinking about internal communication around your test results 
• Considering ROI from a UX perspective
• Figuring out the best KPIs to measure the results of your tests
 Indar Chanicka
Indar Chanicka
Director, eCommerce, Canada
The Body Shop (A L'Oréal Group Company)
Indar Chanicka is the Director of e-Commerce for L’Oreal Group’s The Body Shop Canada. He is a graduate of the University of San Fransisco and has over 12 years of Digital marketing and retail experience under his belt. This, combined with his 'out of the box' thinking, has allowed him to dramatically improve both online and in-store KPI's, as well ...[Read More]

 Mike Moussa
Mike Moussa
AVP, eCommerce
FGL Sports
Mike Moussa, Associate Vice-President of eCommerce at Canada’s number one sporting goods retailer –  FGL Sports Ltd., joined in 2012. After inheriting one online banner and no digital budget, eCommerce sales have now increased 10x and FGL’s online portfolio has tripled to include all three banners, Sport Chek, Atmosphere and Pro Hockey Life, with b ...[Read More]

 Tanbir Grover
Tanbir Grover
Senior Director, eCommerce
Lowe’s Canada
Tanbir Grover is the Senior Director of eCommerce for Lowe's Canada. He joined Lowe's in the summer of 2012, to lead and establish Lowes.ca as a comprehensive destination for home improvement products and inspiration. Prior to joining Lowe's, Tanbir was the Director of eCommerce at The Hudson's Bay Company where he successfully launched the site an ...[Read More]

Track B

SMB Business Meet-Ups!

Continued

David Nagy, Entrepreneur, strategist, marketer, Live Out There

Join fellow small but mighty businesses, and have an open conversation to help solve your challenges 1:1!
 David Nagy
David Nagy
Entrepreneur, strategist, marketer
Live Out There
David is experienced in a variety of business and marketing disciplines, with extensive experience in lead acquisition, digital strategy & online revenue generation. He is an ambitious entrepreneur and has been a co-Founder of Canadian companies such as LiveOutThere.com and Reliv. David has also advised dozens of online businesses at every stage of ...[Read More]

2:00 PM Lightening Talk: The 3 Things You Need For 2018

Brahm Booth, eCommerce Executive, Digital Commerce Strategist

Shaeleigh Afton, Digital Marketing & E Commerce Manager, GOTSTYLE: The Menswear Store

Shem Szot, VP Marketing, Sales & eCommerce, StickerYou

Lead by forward-thinking, risk-taking leaders, these retail executives name 3 things in10-minutes that you need to implement now!

Topic 1: Omni-Channel Tech
Brahm Booth, Digital Commerce Expert

Topic 2: Cutting Edge Content
Shaeleigh Afton, Digital Marketing & eCommerce Manager, GOTSTYLE: The Menswear Store

Topic 3: Micro-Influencer Marketing

Shem Szot, VP of Marketing, Sales and eCommerce, StickerYou.com

 Brahm Booth
Brahm Booth
eCommerce Executive
Digital Commerce Strategist
Involved in ecommerce and internet marketing since 2006, Brahm has varied experience, from pure play startups, international brands and traditional retail, to various ecommerce operations both small and large. His passions are centered around internet, technology and business efficiencies. He most recently oversaw the ecommerce operations across 8 ...[Read More]

 Shaeleigh Afton
Shaeleigh Afton
Digital Marketing & E Commerce Manager
GOTSTYLE: The Menswear Store
Shaeleigh Afton has been committed to innovation in e-commerce since completing the Fashion/Business program at Humber College, Toronto. From the outset of her four-plus year career at Gotstyle Menswear (and the beginning of their  journey in e-comm), she has  demonstrated a relentless dedication to creating the ultimate customer experience. Her fo ...[Read More]

 Shem Szot
Shem Szot
VP Marketing, Sales & eCommerce
StickerYou
Shem is currently leading all revenue generating activities at StickerYou.  Shem and the team are driving a roughly 70% Y/Y growth with approximately 90% of the revenue being generated from exports outside of Canada.  StickerYou is a Toronto based ecommerce/technology company that creates custom die-cut stickers, labels, decals, temporary tattoos a ...[Read More]

2:40 PM eTail Canada Awards Ceremony

Recognizing the best of the best in Canadian eCommerce!

3:40 PM End Of eTail 2017















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