eTail Canada 2017

May 16 - 18, 2017

Hyatt Regency Toronto, ON


Connecting for Action

Connecting for ActionConnecting for Action
How do today’s consumers consciously and unconsciously engage with different forms of advertising media – direct mail, email, display and pre-roll video, specifically?

Do integrated media campaigns that combine direct mail and digital advertising have the same consumer impact as digital-only campaigns? And what effects does the sequencing of direct mail and digital advertising in integrated campaigns bring to bear on engagement? See what Canada Post and Ipsos found in a first-of-its-kind study that used a combination of neurophysiological and survey techniques.

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