eTail Canada 2017 (past event)

16 - 18 May, 2017

Hyatt Regency Toronto, ON

1-888-482-6012

Asif Khan, Founder & President at Location Based Marketing Association
Location Based Marketing Association Logo

Asif Khan


Founder & President
Location Based Marketing Association

Check out the incredible speaker line-up to see who will be joining Asif.

Download The Latest Agenda

The Future Of Innovative Retail Is Now

Saturday, May 5th, 2018


11:20 PUREPLAY PANEL DISCUSSION: Footprinting Retail Experiences Of The Future

While traditional brick and mortar are looking to thrive online, successful pureplays are exploring how to extend their brand. The executives on this panel discuss how building a brand extension is leading to reward, and what creative interactions they are able to yield:
• Why pureplays are moving offline, and what lessons can be learned from their brand extensions
• Looking at new types of small, pop-up like store environments that inhabit creative connections to inspire the customer to buy
• Building interactions versus transactions—what the real payoff can be for any type of retailer